"The history of every country shows plainly that the tillers of soil - the landed class - are the best and most valuable of the community whether morally, physically or in results of work."
This is a quotation from the 1904 Encyclopedia of Western Australia, in its description of William Dalgety Moore. His respect for and views of farmers and pastoralists (the landed class) have formed the basis for the W.D.Moore & Co. business philosophy today. More than 100 years later the company continues to focus upon serving its rural customers.